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Our Story

Paul started MoreWoof as a family-run clothing, lifestyle, and accessory brand that offers unique dog-themed apparel and goods to people who love dogs. Our goal is to create high-quality, stylish products that celebrate the special bond between humans and their beloved pets. From tees to mugs, each item features MoreWoof's charming doodle and heartfelt sayings about dogs.


Our love for dogs is at the heart of everything we do so our mission extends beyond selling great clothing for dog lovers. We want to create a vibrant community of people who love dogs who  care about helping dogs in need. A former trial lawyer, Paul now serves as co-chair of the Animal Law Practice Group at the Massachusetts Bar Association and as a member of the Animal Action Team of the MSPCA. Through his leadership, MoreWoof is actively involved in an effort to change the law to stop the use of dogs in testing for cosmetics and to prevent the inhumane treatment of dogs used in puppy mills.

At MoreWoof, we believe in giving back to the paws that inspire us. That's why a portion of our proceeds go to the Baypath Humane Society, supporting the tireless efforts to provide love, care, and forever homes to dogs in need. When you choose MoreWoof, you're not just wrapping yourself in the comfort of our dog-themed apparel; you're also lending a helping paw around pups who need it most. Together, we can make a difference in the canine community, one pup at a time.

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